I am passionate about customer insights and I combine these with a strategic mindset. I am a Sociologist (MSC) and I apply methods from the social sciences and design thinking to rigorously understand customer needs, trends and businesses. I turn this understanding into new innovative business opportunities, products and strategies for companies and organisations.
I am experienced in directing and implementing innovation processes working in close collaboration with cross-functional teams. Through my work at eg. YEAHYEAH and IS IT A BIRD I have collaborated with a wide range of clients such as Google, DSB, Carlsberg and Danske Bank.